ÃÍÄÐÇ鱨¾Ö MavCast

Communication Arts

Bachelor of Science
  • 120 Credits
  • School of Liberal Arts
  • Manhattan
  • Westchester
  1. ÃÍÄÐÇ鱨¾Ö
  2. Programs & Degrees
  3. Communication Arts
Liberal Arts Classroom

Communication Arts Overview

Do you want to be a story teller? Craft engaging social media content? Work behind the scenes of your favorite steaming series? Produce the next big podcast? Or build a career in marketing, advertisting, or strategic communication?

ÃÍÄÐÇ鱨¾Ö’s Communication Arts program can help you make it happen. It’s a career-oriented, interdisciplinary program that’s designed to be flexible. This approach integrates coursework from various fields – from business, the Humanities, to social science – ensuring you receive a well-rounded, 21st-century education. You'll work with a PACT mentor as well as your Program Director to build a custom curriculum that matches your passions and career aspirations.

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Career Ready Graduates

ÃÍÄÐÇ鱨¾Ö’s Communication Arts program will prepare you for success in a space that’s shaping public discourse, culture and innovation. 

You’ll graduate with a robust set of hard and soft skills that are applicable across a variety of dynamic industries, including

  • Content Creation
  • Social Media Management
  • Brand Management
  • Entertainment and Media Production
  • Advertising and Creative Strategy
  • Nonprofit Communication and Advocacy
  • Public Relations

Career development is embedded into the program. An internship is required for all students and up to nine credits of internships can be used toward their degrees, building on the cutting-edge classroom instruction you receive and applying it in the real world. 

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Follow Your Interests

The Communication Arts program offers the flexibility to take major courses across the University. You can customize your education by focusing on the subjects that align with your passions and career goals.

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Communication and Culture

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Strategic Communication and Writing

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Production and Content Creation

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Voice and Performance

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Core Values

Our program is anchored by six core values that shape our students into effective, empathetic and creative communicators. Communication Arts is built around these values, to help students shape the future of the communication landscape.

Creativity

Our emphasis on Creativity nurtures original and innovative ideas to help students craft narratives, engage audiences and solve challenges.

Collaborative Problem Solving

Collaborative Problem Solving encourages students to draw on their collective knowledge to tackle complex problems and produce innovative solutions.

Adaptability

Adaptability prepares students to thrive in a fluid digital landscape.

Strategic Thinking

Strategic Thinking fosters the ability to conceive and implement long-term visions and goals.

Ethical Practice

Ethical Practice helps students weigh any potential harm content may cause.

Empathy and Self-reflection

We promote a culture of Empathy and Self-Reflection, which empowers students to communicate with a deep understanding of diverse perspectives and promotes self-awareness that enhances personal growth.

Frequently Asked Questions

Communication Arts is flexible, but this means students must work closely with the Program Director, faculty, and PACT to help focus on their career goals.

Yes! One internship is required in this major, but in Communication Arts, students may do up to nine internship credits.

Yes, faculty are always ready to help students with questions about what courses to take, the sequencing of courses, and career opportunities, including internships and cooperative education.

Full-time students can complete the 120-credit degree program in four years.

Program Details & Curriculum

General Liberal Arts and Sciences
General Education Requirements: 60 Credits

Major Concentration Communication Arts: 42 Credits
Open Electives: 18 Credits

Total: 120 Credits

 

By the end of this program, students should be able to: 

  • Analyze communication challenges, identify opportunities, and develop strategic plans to meet them.
  • Develop and execute creative solutions to meet a specific communication challenge.
  • Demonstrate fluency with current communication tools and adaptability when engaging with emergent technologies.
  • Demonstrate the ability to contribute to team efforts by effectively facilitating, listening, speaking, and writing.
  • Develop the ability to self-examine and to perceive situations from others’ perspectives and motivations.
  • Recognize and apply personal and/or professional principles when crafting messages.

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Full-Time Faculty

Part-Time Faculty